New East Stand


Client: West Bromwich Albion FC

The new East Stand for West Bromwich Albion at The Hawthorns completed the redevelopment of the ground to a 28 000 all-seat stadium.

The Corporate stand seats 8000 spectators in a single tier, with grade access at mid-level and wrap around seating in each corner. Spectator facilities are also at this level in a spacious well-lit concourse with six separate refreshment facilities as well as a licensed bar.


There are two levels of corporate accommodation above. Level two has a club office, a platinum lounge for 400 and a directors suite, while level three has 28 hospitality boxes with their own dedicated seating at the top of the seating deck. The Stand also houses a club shop and ticket office either side at level one.

Ward McHugh Associates were also commissioned by West Bromwich Albion for the interior design for the two levels of hospitality accommodation.