Proposed New Flag Ship Store


Client: Bosideng International


Ward McHugh Associates were Employers Agent, Executive Architect and Lead Design Consultant for this mixed use development of a striking new six-storey landmark building located just off Oxford Street in the heart of London’s West End.


The landmark building for Chinese clothing group Bosideng International is Companies ‘Flagship Store’ and headquarters.


Retail space extends over four floors with offices occupying two floors leaving the top floor available for an impressive penthouse suite.


The inner city location of the development  created many complicated issues to overcome such as, the difficulty of access to the site, Party Wall and Rights of Light issues along with the need for close
co-ordination with Contractors working on adjoining sites including Crossrail. All of these issues required delicate co-ordination. 


This development that achieved planning permission in May 2009 was designed by DSDHA. Illustrations by DSDHA. Interior  design by Zebra.

Photos by: RSM agency